My name is Sabrina Shafi, I’m 25 years old, a conscious fashion writer and an all-round seeker of knowledge from London. I hold a BA (Hons) degree in Multimedia Journalism and an MA degree in Environment, Politics, and Globalisation.

On this website, I write about and share my thoughts on a vast array of topics including the ethical fashion practice, environmentalism, sustainable production, tips and tricks on shopping consciously and more.

I hope that you enjoy each post, thank you for stopping by.

Key phrases:

Ethical fashion – refers to an approach to the design, sourcing and manufacture of clothing that maximises people and communities, alongside minimising impact on the environment.

Sustainable production – is used to refer to the creation of goods and services whilst bearing in mind factors such as non-polluting, conserving energy and natural resources, being economically viable, bearing in mind the safety of workers and communities during production manufacture and consumer impact.